top of page

Serious Games as tools of behavior change

During Zarrouk initiative training sessions, trainers will end up by discovering four types of trainees: the androgynous, the feminine, the masculine, and the undifferentiated. They will try to help each trainee to emphasize the lacking values needed in the workplace such as leadership. By doing so, mentors are not only helping males and females acquire new skills, they are also moving the society from masculine to feminine society. In other words, our serious games will help

Challenge the gender bias with Zarrouk Initiative

A Gender bias is a cognitive bias that makes individuals segregate and organize gender roles based on femininity and masculinity. In fact, the first researcher who challenged these two concepts is Sandra Bem in 1970. She developed a scale for femininity and a scale for masculinity. The Bem’s Sex Role Inventory (BSRI) is used to measure the instrumental and nurturing values that exist in individuals. However, instrumental values such as achievement, recognition, independence,

Acquire competences in breaking glass-ceiling with Zarrouk Initiative

The glass-ceiling is a metaphorical expression used to explain inequality between men and women ( Federal Glass-Ceiling Commission, 1997). Indeed, there is a set of invisible barriers that a woman confronts preventing her from reaching a certain level of success compared to her male counterparts. ( Morrison & Glinow, 1990). These barriers to career advancement are stemming from institutionalized sexism or social exclusion, tokenism, lack of executive development opportuniti

Blog: Blog2
  • Facebook
  • Twitter
  • LinkedIn

©2022 by Zarrouk Initiative. Proudly created with Wix.com

bottom of page